I developed this concept for Hercules Supplements as part of a recruitment design brief, creating a bold visual direction that reflects the energy and strength of the brand. Working within the brief and timeframe, I created the concept, layout, typography and overall visual treatment to deliver a strong and engaging campaign design.

RECRUITMENT DESIGN PROCESS

As part of the recruitment process, I worked from the supplied brief and explored different creative approaches before selecting and refining the final direction. The final concept focused on bold imagery, strong typography and clear visual hierarchy.